Landed in Connecticut tonight for our softball games against UCONN. Walking through the airport, there were "interactive" advertisements for an insurance company (whose name escapes my mind - one with the big red umbrella) and it allowed you to "jump" or "touch" the advertisement and the umbrella would move. The red umbrella was made of flower pedals that would float away wherever you touched them. Pretty cool.
Only problem? I can't remember the name of the company in the advertisement - BUT it definitely got my attention. I like the concept .. maybe just needs something more? Maybe I'm just not interested in insurance advertisements, so it would not appeal to me in that aspect. But if kids are interested in "playing" with the ad, maybe it will draw their parents to it?
Who knows?
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