Marketing Strategy

Today had to be the best class I've ever been a part of. My Marketing Strategy class (taught by Ronald Goodstein) was assigned to bring in a product from the grocery store to class today. Since I wasn't in class on Monday (stuck in the airport from our red eye from California), I unfortunately didn't have a product. We were assigned to bring in good or bad packaging and explain them to the class. Here are some products my professor has collected over the years:

Barf (detergent)
Tussy (deodorant)
Cock (chicken soup)
Spotted Dick (sponge pudding)
Baseball cards .. in a can? (metal top for kids to cut their fingers on?)

I'm not sure why these marketing ideas were thought of as "good" ideas in the past, but no one in my class wanted to use them.

Good Marketing
Making sure to know what the consumer wants and marketing to their needs and ideal points. Who wants to use detergent that when you look at the label, you think of vomit? Brand images come through loud and clear on packaging, and packaging can make or break your product.

Branding: the first 5 seconds of advertising. How do you want your brand to look?